Category: Advanced Visual Design

WeChat 20260302092031

WeChat 20260302092031

Below is my mood board for “five a day”. I’ve maintained consistency throughout by pairing each row with one long image and one smaller image. The entire composition centres around an abundance of authentic fruit and vegetables, aligning with the “five a day” theme and emotional keywords like Fresh, Natural, and Healthy. Vibrant colours dominate… Continue reading Developing ideas and concepts in Art Direction practice

The art director holds a dominant position in visual and overall matters, serving as a pivotal bridge between advertising campaigns and client services. Their influence extends beyond mere visual presentation, directly impacting brand positioning, communication effectiveness, and commercial outcomes. They oversee the entire visual style, encompassing colour systems, typography selection, compositional layout, and photographic aesthetics,… Continue reading Responsibilities of an Art Director within contemporary graphic design practice.

The campaign I chose is Nike’s “Why Do It,” to introduce the younger generation to the earlier “Just Do It.” after nearly four decades of inspiring athletes to reach their dreams through “Just Do It,” Nike is reintroducing the iconic rallying cry to a new generation with the launch of its latest campaign, “Why Do… Continue reading Art Direction campaign analysis