Category: Advanced Visual Design

Design Portfolio

Task 1 Exhibitions and Concept Development : Below are my conceptual design and some reflections on this assignment. Looking back over the entire project, my team and I achieved breakthroughs in many different areas, such as web design optimised for various devices, platform design for social media, bus shelter advertisements, mural concepts, packaging proposals and… Continue reading Design Portfolio

Development Log

In this task, I will compare the operational models, industry contexts and other practical approaches of large-scale companies with those of smaller firms. Task 1 : Collaboration in industry I have decided to conduct separate research studies on Adidas and Gymshark. Adidas is a German multinational sportswear and footwear company headquartered in Herzogenaurach, Germany. It… Continue reading Development Log

Developing ideas and concepts in Art Direction practice

Below is my mood board for “five a day”. I’ve maintained consistency throughout by pairing each row with one long image and one smaller image. The entire composition centres around an abundance of authentic fruit and vegetables, aligning with the “five a day” theme and emotional keywords like Fresh, Natural, and Healthy. Vibrant colours dominate… Continue reading Developing ideas and concepts in Art Direction practice

Responsibilities of an Art Director within contemporary graphic design practice.

The art director holds a dominant position in visual and overall matters, serving as a pivotal bridge between advertising campaigns and client services. Their influence extends beyond mere visual presentation, directly impacting brand positioning, communication effectiveness, and commercial outcomes. They oversee the entire visual style, encompassing colour systems, typography selection, compositional layout, and photographic aesthetics,… Continue reading Responsibilities of an Art Director within contemporary graphic design practice.