Full Screen Web-Based Animation
Animated Brand Asset Pack
Presentation: Findings & Direction
WeChat 20260302092031
Presentation: Findings & Direction
WeChat 20260302092031
Developing ideas and concepts in Art Direction practice
Below is my mood board for “five a day”. I’ve maintained consistency throughout by pairing each row with one long image and one smaller image. The entire composition centres around an abundance of authentic fruit and vegetables, aligning with the “five a day” theme and emotional keywords like Fresh, Natural, and Healthy. Vibrant colours dominate… Continue reading Developing ideas and concepts in Art Direction practice
Responsibilities of an Art Director within contemporary graphic design practice.
The art director holds a dominant position in visual and overall matters, serving as a pivotal bridge between advertising campaigns and client services. Their influence extends beyond mere visual presentation, directly impacting brand positioning, communication effectiveness, and commercial outcomes. They oversee the entire visual style, encompassing colour systems, typography selection, compositional layout, and photographic aesthetics,… Continue reading Responsibilities of an Art Director within contemporary graphic design practice.
Art Direction campaign analysis
The campaign I chose is Nike’s “Why Do It,” to introduce the younger generation to the earlier “Just Do It.” after nearly four decades of inspiring athletes to reach their dreams through “Just Do It,” Nike is reintroducing the iconic rallying cry to a new generation with the launch of its latest campaign, “Why Do… Continue reading Art Direction campaign analysis
Practical Skills For Art Direction on Advanced Web Technology
Social Media Video Ads
In this inaugural social media advertisement, I selected two travel videos to open and close the piece. The goal is to demonstrate how a positive environment and scenic beauty can transform the experience, prompting viewers to recognize the challenges of preserving and maintaining such settings while watching the ad. The company’s product is strategically inserted… Continue reading Social Media Video Ads