Category: Practical Skills for Art Direction: on Advanced Web Technology

In this inaugural social media advertisement, I selected two travel videos to open and close the piece. The goal is to demonstrate how a positive environment and scenic beauty can transform the experience, prompting viewers to recognize the challenges of preserving and maintaining such settings while watching the ad. The company’s product is strategically inserted… Continue reading Social Media Video Ads

In this article, I shall create three distinct banners for advertising purposes, each positioned within a specific pixel height and width space. For these three advertising banners, I employed identical visuals and text featuring the slogan “ONE CUP, ZERO WASTE”. This tagline uses the stark contrast between the numbers “one” and “zero” to visually convey… Continue reading Banners Ads

This article is the design concept for the website homepage. This is my initial design sketch. The left-hand side depicts the original concept, where I positioned the brand name prominently at the top centre. The brand logo is placed in the top-left corner, with the latest products displayed below. Featuring these on the homepage enhances… Continue reading Wireframes

These are my three logo designs. This logo combines the positive and negative forms of a circle and a leaf to create the design. The simplicity of this pattern inspired me to create a straightforward logo, using the central leaf as the starting point for my own design. FORMLESS The initial concept behind the first… Continue reading Logo Development

Introduction: This article will analyse the following three briefs, creating mood boards, user personas, brand prisms, brand personalities, and brand matrices respectively. Eco Future——A style for a green or eco friendly company Cab-E Online—— a new local taxi firm looking to dominate the online space Influence Hull——a business consultancy group Eco Future is an environmental protection… Continue reading Initial Design Prototyping