In this article, I will explain the different types of CTAs on a website and describe their purpose.
CTAs tell users what to do next, reducing cognitive load and enhancing a seamless experience. They also give users a greater sense of control over website navigation. For example, using visually prominent buttons allows users to discover key paths without having to search.
Advantages of CTA
Clear (tell users exactly what to do), prominent (stand out through color, size, and placement)
Often, overly complex websites frustrate users during navigation, eroding their patience. Websites lacking focus leave visitors disoriented. The presence of CTAs effectively channels users’ attention, enabling them to swiftly locate needed information and capture their interest.
CTA guides user behavior, subtly prompting the next action and reducing cognitive load. It highlights the page’s purpose, making each webpage’s core objective clearer and easier to achieve. Through prominent and clear buttons/instructions, it enables users to navigate the site more smoothly.
I want to add more eye-catching buttons on the homepage or within web pages to prompt users to select important information or navigate to key pages. Buttons like “Sign Up” can also serve as part of the CTA, as registration or login buttons are crucial for any website. The remaining CTAs are positioned at the top of the page. They scroll down with the user’s mouse wheel and remain visible throughout the page. This significantly enhances user experience, allowing users to select important pages and navigate seamlessly at any time. I believe this is particularly crucial for lengthy articles. Some articles require users to scroll all the way back to the top to navigate again, which undoubtedly wastes a lot of user time.
The placement of a CTA determines whether users can quickly see, understand, and trigger it. Users’ visual browsing path typically follows a downward progression from the main headline, gradually delving into details, then to key subheadings, and finally to all supporting information. A CTA’s success stems not merely from visibility, but from users having a compelling reason to click—whether driven by interest or preference. Naturally, a prominent CTA plays a role, as it can statistically increase the likelihood of user clicks.