In this inaugural social media advertisement, I selected two travel videos to open and close the piece. The goal is to demonstrate how a positive environment and scenic beauty can transform the experience, prompting viewers to recognize the challenges of preserving and maintaining such settings while watching the ad. The company’s product is strategically inserted in the middle to capture attention and subtly enhance awareness of the offering.
In both the first and third paragraphs, I incorporated the company slogan and added dynamic entry effects to make it more eye-catching and memorable, leaving a lasting impression.
All my assets and music are sourced from Adobe Express’s built-in library. Using lighthearted music helps create a relaxed overall atmosphere, perfectly complementing the travel scenes in the assets and enhancing that fresh, crisp feel.
The second social media ad adopts a completely different approach from the first. Resembling a poster ad, it displays all information instantly, precisely targeting product details. The video content is clear and accurate, with information readily visible. Positioning the product at the bottom and the CTA at the top intuitively conveys the core message and key product information.
Overall, I also opted for soothing music as the background soundtrack. Unlike certain food delivery apps, KTV platforms, or short-video apps that require rap or energetic music, the choice of slow-tempo music aligns with the Call-to-Action (CTA).