In this article, I shall create three distinct banners for advertising purposes, each positioned within a specific pixel height and width space.
For these three advertising banners, I employed identical visuals and text featuring the slogan “ONE CUP, ZERO WASTE”. This tagline uses the stark contrast between the numbers “one” and “zero” to visually convey the transformation from one cup to zero waste. The overall message remains exceptionally concise, avoiding any sense of clutter.
The overall colour scheme employs a low-saturation green, reflecting the reality of atmospheric pollution and smoggy conditions. Green also symbolises environmental protection. Combining these two elements forms the banner’s background. Positioning the text squarely at the centre ensures maximum visibility and captures attention effectively. This serves as the Call-to-Action, encouraging users to adopt daily low-carbon travel and recognising the necessity of environmental protection. It simultaneously conveys that safeguarding the environment is not some grand, distant endeavour – each individual can contribute their share every single day.
Simultaneously, I incorporated the hobbies of the user persona I previously created into this banner. His passion for mountaineering is frequently hindered by weather and environmental conditions, making him one of the primary target audiences most eager for the slogan (CTA) to inspire others.