Foreword
Continuing on from the previous post, a survey was done on the needs of users and the specific reasons why they are users For creating a suitable user survey, information was found in Madison Zoey Vettorino’s article on users, so that forms could be created for users to fill out, and pie charts were created through market research, video reviews, etc. to make it more user friendly and easy to use. We also used market research and video reviews to create pie charts that would give us a clearer picture of who our audience was, allowing us to make better choices and plan a series of designs.Through this series of questions and research, the initial Low fidelity UI prototype was subjected to a series of more detailed pages that were closer to the public’s view, so as to better refine the design of the software.
Website design artwork development (developed from research).
Depending on the relationship between the survey and the respondents, they can be categorized as direct relations, indirect relations, and unrelated persons.
18-24years
Young people are the main participants in music festivals, seeking to socialise and experience new wave culture (e.g.electronic music festivals, hip-hop festivals).
25-34years
Have a certain level of spending power and a high level of interest in diverse music genres (e.g.rock, pop) and immersive music experiences.
35-44years
Prefer classic music festivals (e.g. jazz) or family-friendly events (parent-child festivals).
45years+
Participation is low, but specific thematic festivals (e.g., classical, nostalgia) may appeal to this group.
On the reasons why users prefer official APP and websites
- Third-party buyers have problems such as fake tickets or selling them at high prices
- The official software and website have a complete range of services available to consumers, including the buying process, discount alerts, online payments, after-sales reviews and more.
- Optimisation of the user experience: very often official software and websites can provide more services better and faster, speed of response, speed of after-sales service and so on.
Sampling ten people as the user research base, the survey results show that most Asians are very concerned about the problem of the site network, for the high degree of dependence on mobile phones; a part of the people because they want to sell concert tickets to earn profits from it, so for the transfer of the ticket options are more concerned; a small part of the people do not want to participate in their own, belong to the accompaniment of a friend or a couple, their own does not care about the site of the A small number of people did not want to attend by themselves, but were accompanying friends or couples and did not care about the details of the venue themselves, mostly about housing and transport.
WEBSITE DESIGN（research）
Through user surveys, the mid-fidelity prototypes were made more user-friendly, the layout of the site and the amount of information was further enhanced, and further changes were made to improve the UX. this change was made to provide clearer visual cues.
The inner pages of the website use the same style and the same colours to ensure that the inner pages look and feel harmonious.
references：
- User Experience Surveys: How to Collect Meaningful Feedback for Your Website–Madison Zoey Vettorino
- 28 Questionnaire Examples, Questions, & Templates to Survey Your Clients–Rami El-Abidin